| 年度 |
參考文獻格式 |
| 2023 |
Yen, Yung-Shen(2023). Channel integration affects usage intention in food delivery platform services: The mediating effect of perceived value. Asia Pacific Journal of Marketing and Logistics, Vol. 35, No. 1, p.p54-73 [SSCI]. |
| 2023 |
Yen, Yung-Shen(2023). Channel integration in grocery retailers via mobile applications. Marketing Intelligence & Planning, Vol. 41, No. 4, p.p427-441 [SSCI]. |
| 2022 |
Yen, Yung-Shen(2022). Job demands and technology overload influencing work stress in organizations during the COVID-19 pandemic. Aslib Journal of Information Management, Vol. 0, No. 0, p.p0-0 [SSCI]. |
| 2022 |
Yen, Yung-Shen(2022). Predicting students’ transfer intention to other universities using the push-pull-mooring model. Journal of Marketing for Higher Education, Vol. 0, No. 0, p.p0-0 [SSCI]. |
| 2021 |
顏永森(2021)。影響大學教學評量的外在因素之研究。教學實務研究論叢，第9卷，第1期，頁3-34 [其它]。 |
| 2021 |
顏永森(2021)。影響大學生口碑行為的因素之研究。行銷科學學報，第17卷，第1期，頁21-44 [其它]。 |
| 2020 |
Yen, Yung-Shen(2020). Exploring the synergy effect of trust with other beliefs in television shopping. Management Decision, Vol. 58, No. 3, p.p428-447 [SSCI]. |
| 2020 |
Dessyanawaty, Laras, Yen, Yung-Shen(2020). An optimizing omni-channel strategy for ride-hailing companies: The case of GOJEK in Indonesia. Advances in Management and Applied Economics, Vol. 10, No. 1, p.p51-59 [ECONLIT]. |
| 2020 |
Yen, Yung-Shen, Chen, Mei-Chun, Su, Chun-Hsiung(2020). Social capital affects job performance through social media. Industrial Management & Data Systems, Vol. 120, No. 5, p.p903-922 [SCIE]. |
| 2019 |
Kluth, Alexander, Yen, Yung-Shen*(2019). Analyzation and optimization of the Omni-channel strategy of the fashion label ‘Marc O‘Polo’. Advances in Economics and Business, Vol. 7, No. 2, p.p65-68 [其它]. |
| 2019 |
Coeckelbergh, Charlotte, Yen, Yung-Shen*(2019). Converting DIY stores to a complete Omni-channel experience: A case of Brico in Belgian. Advances in Management and Applied Economics, Vol. 9, No. 3, p.p71-78 [ECONLIT]. |
| 2019 |
Feddema, Daniek, Yen, Yung-Shen* (2019). How Albert Heijn Applied the Omni-Channel Strategy: A Case Study. Theoretical Economics Letters, Vol. 9, No. 2, p.p415-423 [ECONLIT]. |
| 2019 |
Jaeckel, Beate,Yen, Yung-Shen(2019). How a Thought-out Omni-Channel Strategy can help the German Coffee Retailer to Stay Ahead of its Competition: A case of Tchibo. International Journal of Business Management and Economic Research, Vol. 10, No. 1, p.p1526-1533 [其它]. |
| 2019 |
Wieser, Lisa Maria, Yen, Yung-Shen(2019). How the shift to omni-channel commerce strategy aids a furniture retailer’s competitive differentiation: The case of XXX Lutz in Austria. Journal of Management Marketing and Logistics, Vol. 6, No. 3, p.p197-203 [其它]. |
| 2018 |
Yen, Yung-Shen(2018). Route factors influencing trust and attitude toward TV shopping. The Service Industries Journal, Vol. 38, No. 7, p.p402-430 [SSCI]. |
| 2018 |
Yen, Yung-Shen(2018). The mediating effect of perceived value on the relationship between social influence and usage intention in social networking sites. Journal of Information Management, Vol. 25, No. 2, p.p121-148 [TSSCI、臺灣人文及社會科學期刊評比暨核心期刊、]. |
| 2018 |
Yen, Yung-Shen(2018). Extending consumer ethnocentrism theory: The moderating effect test. Asia Pacific Journal of Marketing and Logistics, Vol. 30, No. 4, p.p907-926 [SSCI]. |
| 2017 |
吳豐祥; 吳健鑫; 顏永森(2017)。突破式服務創新的發展與管理-以PChome24小時購物為例。產業與管理論壇 (TSSCI)，第19卷，第3期，頁4-37 [TSSCI]。 |
| 2016 |
Yen, Yung-Shen(2016). Perceived social support moderates the relationships between variables in the social cognition model. Behaviour & Information Technology (SSCI), Vol. 35, No. 6, p.p479-489 [SSCI]. |
| 2016 |
Yen, Yung-Shen(2016). Factors enhancing the posting of negative behavior in social media and its impact on venting negative emotions. Management Decision (SSCI), Vol. 54, No. 10, p.p2462-2484 [SSCI]. |
| 2016 |
Yen, Yung-Shen; Wu, Feng-Shang(2016). Predicting the adoption of mobile financial services: the impacts of perceived mobility and personal habit. Computers in Human Behavior (SSCI), Vol. 65, No. 0, p.p31-42 [SSCI]. |
| 2015 |
Yen, Yung-Shen(2015). Managing perceived risk for customer retention in e-commerce: The role of switching costs. Information & Computer Security (EI), Vol. 23, No. 2, p.p145-160 [EI]. |
| 2015 |
吳豐祥; 金雅蘭; 顏永森; 劉憶蓁(2015)。知識管理與社群媒體對服務創新的影響之研究。科技管理學刊 (TSSCI)，第20卷，第2期，頁25-70 [TSSCI]。 |
| 2015 |
Chen, Mei-Chun, Yen, Yung-Shen*(2015). Determinants of usage intention of LINE users in Taiwan. Modern Economy (EconLit), Vol. 6, No. 10, p.p1090-1100 [ECONLIT]. |
| 2014 |
Yen, Yung-Shen(2014). A comparison of quality satisfaction between transactional and relational customers in e-commerce. The TQM Journal (EI), Vol. 26, No. 6, p.p577-593 [EI]. |
| 2014 |
Yen, Yung-Shen(2014). The interaction effect on customer purchase intention in e-commerce: a comparison between substitute and complement. Asia Pacific Journal of Marketing and Logistics (SSCI), Vol. 26, No. 3, p.p472-493 [SSCI、其它、]. |
| 2014 |
Wu, Feng-Shang, Yen, Yung-Shen*(2014). Factors influencing the use of mobile financial services: Evidence from Taiwan. Modern Economy (EconLit), Vol. 5, No. 13, p.p1221-1228 [ECONLIT]. |
| 2013 |
Yen, Yung-Shen(2013). Exploring perceived value in social networking sites: the mediation of customer satisfaction. International Journal of Computer and Information Technology, Vol. 2, No. 3, p.p386-391 [其它]. |
| 2013 |
Yen, Yung-Shen(2013). Posting articles for occupational stress reduction in social networking sites: a view of social cognitive theory. MIS Review: An International Journal, Vol. 19, No. 1, p.p1-24 [其它]. |
| 2012 |
Yen, Yung-Shen(2012). Exploring customer perceived value in mobile phone services. International Journal of Mobile Communications (SSCI), Vol. 10, No. 2, p.p213-229 [SSCI]. |
| 2012 |
顏永森; 李昇仰(2012)。廣告主對關鍵字廣告科技接受度之研究。企業管理學報，第94卷，第0期，頁69-92 [其它]。 |
| 2010 |
Yen, Yung-Shen(2010). Can perceived risk affect the relationship of switching cost and customer loyalty in e-commerce?. Internet Research (SSCI), Vol. 20, No. 2, p.p210-224 [SSCI]. |
| 2008 |
顏永森(2008)。網路自助服務的使用者滿意度之實證研究。資訊管理學報，第15卷，第4期，頁151-175 [TSSCI]。 |
| 2007 |
葉幼梅,顏永森(2007)。我國政府以OT方式委託民間企業經營模式之調查研究-以縣立教養院為例。管理與資訊學報，第0卷，第12期，頁69-90 [其它]。 |
| 2006 |
顏永森(2006)。消費者對網際網路自助服務技術接受度之研究。資訊管理展望，第8卷，第2期，頁109-130 [其它]。 |
| 2005 |
顏永森,陳宥杉,賴士葆(2005)。我國大型商店整體經營表現之調查研究。管理與資訊學報，第0卷，第10期，頁205-234 [其它]。 |
| 2004 |
賴士葆,顏永森(2004)。網際網路自助服務對消費者再購意願影響之研究。電子商務研究，第2卷，第3期，頁259-278 [其它]。 |
| 2003 |
顏永森(2003)。資訊內容呈現方式對網路合作學習效果影響之研究。中原企管評論，第1卷，第1期，頁23-44 [其它]。 |
| 2003 |
賴士葆,吳豐祥,顏永森(2003)。網路商店服務品質量表之探索性研究。產業管理學報，第4卷，第1期，頁21-52 [其它]。 |
| 1998 |
簡南山,王建安,顏永森(1998)。台商赴大陸投資策略型態之研究。台北銀行月刊，第28卷，第6期，頁30-42 [其它]。 |
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